Start with the why

Language: Dutch

In 'Start with Why', Simon Sinek shows that organizations and leaders who focus on the Why of their company are more successful, influential and innovative. Leadership styles can differ, but all great, inspiring leaders have one thing in common: they know damn well why they do what they do. Yet in many companies, the Why is often lost in the hustle and bustle of the day.

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'Start with Why' helps you to put the Why back at the center and thus provide better and more authentic leadership and inspire your environment. With many practical examples, Sinek shows that it works. This book is based on the ideas from his TEDX talk on leadership, with which he attracted worldwide attention.

'One of the most useful and impressive books I have read in recent years. Simple and sophisticated, it shows us how leadership should be. Highly recommended!' – William Ury, co-author of the everseller and (management) classic 'Excellent Negotiation'

'Simon Sinek discovered something. Ordinary managers quickly get to the point: What are we going to do and How? Leaders stop and think about the Why. Because if you see the meaning of it, you get excited about it. Sinek speaks of the Golden Circle. That sounds a bit like the Holy Grail. And it is.' – Harry Starren

Preface

Part 1: A world that doesn't start with why
1. You think you know
2. Carrots and sticks

Part 2: A different perspective
3. The Golden Circle
4. This is not an opinion, it is biology
5. Clarity, discipline and consistency

Part 3: Leaders need a consequence
6. Trust is thus created
7. How a tipping point tilts

Part 4: How to mobilize people who believe
8. Start with the Why, but also know how
9. You know why. You know how. And then?
10. Communication is not about speaking, but about listening

Part 5: Success is the biggest challenge
11. When a Why becomes vague
12. The inevitable divide

Part 6: Find out why
13. The origin of a Why
14. The new competition

Start with the why

Table of contents