Building a Story Brand
€ 20,85 excl. VAT
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Donald Miller’s StoryBrand process is a proven solution to the struggles business leaders face when talking about their companies. This revolutionary method of connecting with customers gives readers the ultimate competitive advantage. It reveals the secret to helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points that all people respond to; the real reason customers buy; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you’re the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever change the way you talk about who you are, what you do, and the unique value you provide to your customers.
