Getting Naked

Language: English

Another extraordinary business myth from New York Times bestselling author Patrick Lencioni. Lencioni illustrates the principles of inspiring client loyalty using a business myth. He explains the theory in depth and introduces concrete steps to deploy it in an organization.

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The story follows a small consultancy, Lighthouse Partners, that regularly brings in important clients at the expense of competitors. When one of these competitors buys the business, he learns what it means to provide value to clients.

Introduction
The Fable

Part One: Theory
Part Two: Practice
Part Three: Research
Part Four: Testimony

The Model
The Origins of Getting Naked
Naked Service Defined
Shedding the Three Fears
Broader Applications of Nakedness

Getting Naked

Table of contents