Strong together for the Food Bank
It is actually too bizarre for words. That in a rich country like the Netherlands, there are people who do not have enough money to buy enough food. CEO Jeroen has always donated his own empty bottles to charity. In addition, there is one thing you should know about Jeroen: he is working every day to build a better world.
“Something in me wants to save the world,” Jeroen says, somewhat sheepishly. “That can be quite annoying for others sometimes, I know!”
At Lagant, we naturally conduct a huge number of training sessions. Participants like to drink a can of soda during the break. Nine out of ten times, those cans end up in the trash. “What a waste,” has crossed Jeroen’s mind several times. A second thing that is characteristic of Jeroen is that he thoroughly hates wasting things.
With all those cans we are throwing away valuable raw materials
When Jeroen also reads that the number of people dependent on the Food Bank has doubled , his change guide mode kicks in . You can hand in cans, and they get a second life. Those cans even yield a deposit. You can then donate that amount from the cans to the Food Bank…
👉 Cans x the Food Bank = take action! 🫶
From this day on, *all* cans at Lagant are neatly collected . At parties, Christmas drinks, and other social gatherings, 'The Can Bin' proudly stands in the corner. Every now and then, Jeroen takes a gigantic bale of cans to the supermarket to exchange them for a deposit.
Something very small becomes big by itself
You might be thinking right now: those cans are nice, but do you really think you’re making a difference with them? The answer is yes. Change is also found in the little things. If we all contribute our own small bit, we automatically create a ripple effect . Call it the butterfly effect or ‘what goes around comes around’, it doesn’t matter.
We need this earth. We need each other. Let us be careful with it . In the big things and the small things.
Just a sobering side note…
Or actually a tip. If you have to queue behind Jeroen at the supermarket with his bizarre stack of cans:
💡 Just come back another time!
By now, we have actually already collected nearly €400 worth of cans. Do you know *how* many cans that is?! Uh yeah, exactly: 400 / 0,15 = 2666,66 cans. 😅 #tomorrowisanotherday
Or make it really easy ⬇️
Just bring your cans and empty bottles to Lagant! Jeroen will stand in line especially for you. And in doing so, together with us, you contribute to a world where people actually have enough to eat.
